Dental implants are a $4.8 billion global market. If you are looking to get in on this expanding and lucrative market, you’ll need to target individuals who may need a full-mouth dental implant.
Full dental implants restore oral function and aesthetics after tooth loss. Keep reading and we’ll explore who your target audience is so you can focus your marketing strategy accordingly.
Target Audience for Full Mouth Dental Implants
The first step when marketing dental implants is to know who your target audience is. Then, you can use email blasts, paid social media ads, and other marketing tools to reach those audiences.
If you are selling full-mouth dental implants, your target audience will likely be men and women over the age of 60 who have lost all of their teeth along one arch or both arches.
They may have lost all of their teeth due to gum disease, cavities, or facial trauma. Partial tooth loss is common among adults over 50. Total tooth loss is more common among adults who are closer to 70, so you’ll want to target your marketing efforts accordingly.
Dental implants are often one of the more expensive restorative options. A dental implant can cost around $2,000 each. Full mouth restoration could easily cost several thousand dollars, so you’re marketing efforts should consider individuals who have the means to afford the treatment.
Target Audience for Partial Implants
Partial dentures that are supported by implants are designed for adults who still have several remaining natural teeth. The dentist places a few dental implants that support a partial denture.
Unlike full-mouth dental implants, your marketing efforts for partials may want to focus on individuals who are between 50 and 70. An implant-supported partial denture is still a rather costly restoration, so you will want to market toward an audience that has disposable money.
More Marketing Tips
Now that you know who your target market is, it’s time to look at how your ental practice can reach your potential customers. Your first step should be to see how your competitors are marketing. Do they have a social media presence?
Your potential customer likely lives in your community, so start by considering ads in local magazines and newspapers. Targeted social media ads can help you find the right age demographic in a given area.
Another option is to work with a marketing agency that specializes in marketing dental implants. The companies help dentists find qualified leads quickly and efficiently. You can discover more here.
Learn More About How to Market a Full Mouth Dental Implant
A full-mouth dental implant can restore quality of life to someone who has suffered extensive tooth loss. Working with a marketing agency can help you reach new patients who are looking for the many benefits of dental implant dentistry.
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Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.