Drinks and beverages in cans have been around for a long time, and most of us will have a can or two (or an entire case) of canned beverages stocked in our homes and refrigerators. Canned beverages have already become a standard for many consumers, and they offer a host of benefits that canned bottles don’t have. But if you are a craft brewer and would like to significantly increase your output and reach out to a broader base of consumers, you are probably thinking of how to do it right. This is precisely where canning your beer comes in. Beer in cans is seen in households across the world and is a better choice for the outdoors than beer in bottles, but what else should you know about the benefits of canning your beer – not just for your customers, but for your company as well? Following are the top three benefits of canning your craft beer: what you should know.
- Enhanced convenience for your customers
Beer in cans are that are produced by a good beer can seamer are definitely valued for the convenience they bring. They are portable, which means you can bring them almost anywhere without fearing that they will accidentally break, and they are durable and more lightweight than bottles, too. Most consumers who spend a lot of time outdoors, whether they’re camping, hiking, or simply spending time at the beach – prefer bringing canned beer because they also chill much faster than bottles and can be enjoyed in a shorter time. Beer cans also bring enhanced convenience for your customers because they can enjoy your beer in other venues and settings, from sports stadiums to concerts to other outdoor events where beer in bottles is not allowed.
- Protect your product more efficiently and enhance its taste
When you have your beer in cans, you can also protect your product more efficiently. When it comes to craft beer, the taste is of vital importance, and the personality of your beer matters as well. The materials used for cans, especially aluminium, are brilliant protection against the two major enemies of good beer: oxygen and light. You already know that oxygen and light can adversely affect the taste of your brew, and if light penetrates the bottle, it can end up making the beer taste unpleasant and less flavourful.
Here’s another thing that you may not be fully aware of, either: if your beer is in cans, you can market your product more effectively. Why? Because the can will have a bigger surface area than a regular bottle, and this provides you with more space for the promotion of your brand, enabling you to include great, attention-grabbing graphics that will undoubtedly secure the attention of your customers.
- Better sustainability for your brand
A can of beer doesn’t just look better than a bottle – it can also help make your company more sustainable, thus enhancing its image, especially with those who value sustainability in the products they buy and consume. Metal cans can be 100% recycled, and you can recycle them infinitely without any loss in integrity or performance.
Your beer product can definitely benefit from being canned in many different ways, and, what’s more, it’s easier and more cost-effective to store and transport to your consumers as well.
Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.