Picture this: a potential client receives a letter from your business in the mail. Little do they know, your company is offering exactly the services that they need! If they open the letter, they’ll be on your doorstep in no time.
But the envelope is blank and unassuming, with no brand logo in sight. Bored and uninterested, the potential client tosses the envelope away. The possible connection disintegrates on the spot.
What a nightmare! This is the last thing you want for your business.
Lots of companies tend to dismiss branded business envelopes as obsolete or unnecessary. But that’s a big mistake! Having great-looking branding on your business envelopes can make a massive difference in the success of your company.
Read on to find out why!
Make a Good First Impression
First impressions matter, especially for businesses. The first experience that someone has with your company will either draw them in or push them away for good.
Branded company envelopes can be that amazing first impression that you need. They make your business appear professional and well-put-together. People will automatically respect you more upon receiving a branded envelope.
Plus, making a good first impression also improves your company’s reputation. When people hold your company in high esteem, they’ll tell their friends and family about it, who will then tell their friends and family. A good reputation can bring droves of customers in through your doors.
Raise Brand Awareness
You have a business logo for a reason! It exists so that people can easily recognize it. So, you need to make use of your logo in any way you can – on t-shirts, on bags, on vehicles, and, yes, on business envelopes.
Using your logo in envelope marketing is an easy way to make sure your brand becomes more familiar and identifiable to the average person. You can be certain that your potential clients will at least see the logo on your envelope, even if they don’t end up opening it. Then, they’ll recognize it more easily and will be more likely to engage with your business in the future.
Encourage Client Engagement
No one is going to open an unmarked, blank, impersonal envelope. Without branded business envelopes, your letters will end up in the trash more often than not.
Especially in the age of electronic mail, you’ll need to make sure your physical envelopes are eye-catching. It encourages people to actually open your letter and engage with your business.
Don’t worry – you have lots of envelope options. Think about different envelope designs that you can use, like the ones that ADI Print Solutions offer. Make sure to use your company logo and brand color scheme when choosing envelopes!
You can even include information or phrases on the envelope to spark curiosity about your business. Think about including your contact information or your website domain name.
Trust is essential between a business and its clients. If your clients are skeptical of your credibility right off the bat, you’ll have a rough go.
But with branding on your business envelopes, you get proof of an official letter. This makes you credible and legitimate and improves trust. It also helps you avoid scammers and ensures that your communication with your clients is authentic.
Branded Business Envelopes Take Your Company to the Next Level
If you want to really kick your business up a notch, you need to get branded business envelopes. There’s no better way to improve your professionalism and get more potential clients through your door!
Check out more articles for more business tips!
Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.