Compared to a traditional neighborhood laundromat, a commercial laundry operates on a larger scale. Some examples include on-premise hotel laundry and a laundry business serving corporate clients, such as hospitals, bed and breakfasts, and spas, among others. If you own a commercial laundry business, keep on reading and we’ll talk about some of the trends you need to know.
- Going Green
Almost every business is gearing towards sustainability initiatives. Commercial laundry service providers are quickly catching up. From investing in an energy-efficient industrial washing machine to using green detergents, many are proactive in their approach to minimize environmental impacts. This is beneficial not just for the planet, but it also helps the business build a positive image. In turn, this can boost profitability.
- Offering New Modes of Payment
Commercial laundry businesses need to find alternatives to banknotes and coins. Cash may remain king, but the demands of the customers are changing. For convenience, you need to explore novel ways to accept payments. A good alternative is to have a QR code that customers can scan to settle online payments in a snap. Accepting cryptocurrency payment is another great way to demonstrate innovation in a commercial laundry.
- Digital Marketing is the Way to Go
While traditional marketing is still practiced, such as print, commercial laundry businesses should look for a revolutionary way to promote their service. This is where digital marketing enters the picture. It is cost-effective and has a wide reach. Using social media and email platforms will highly influence business success. This is a great way to enhance visibility and convey your message across your target market.
Need help in your digital marketing strategy? Continental Girbau, a provider of commercial washers and dryers, can offer creative solutions.
- Implementation of Internet of Things
The internet of things is one of the most recent buzzwords in the business world. It is all about connectivity, referring to devices that are linked to the internet. From sensors to smartphones, it includes objects that talk to each other to carry out automated functions with no or minimal human intervention. It allows commercial laundry businesses to optimize its operations to cut costs and boost efficiency, among other benefits.
- Enhanced Focus in Customer Experience
A remarkable experience sustains the growth of commercial laundry businesses. It is crucial to pursue strategies that are geared towards improving the overall experience. It drives customer retention, making it an important ingredient in customer loyalty. From the first interaction to after-sales service, commercial laundry businesses should strive hard to deliver the highest level of satisfaction for an unforgettable customer experience. Not to mention, positive experiences can make customers recommend your business to other people. The happier the customers are, the more profitable the business can be.
Business trends are changing by the day! It is important to keep up to manage the competitive landscape and deliver the highest level of customer satisfaction. In a commercial laundry, some of the most important trends include going green, pursuing digital marketing, and implementing the internet of things, among others.
