Google customer match feature was released in the 2015 by the Google Ads.
With this feature, advertisers can create ads targeting prospects on YouTube, search networks, Gmail, and display networks using the prospect’s email addresses, contact numbers, or physical address.
In this article, we will look at an overview of what Google ads customer match is all about and the step-by-step process to build your audience group with the customer list.
Let us get started.
How is this feature beneficial?
- With Google customer match, you can make sure that your emails do not end up in your prospects’ spam boxes.
Hence, with this feature, even without aiming at their Gmail inboxes, your audiences are sure to see your ads and the message you wish to convey.
- This feature has made it easy to reach your prospects on different platforms such as Gmail, Google search, shopping, and YouTube.
- You get a wider reach.
Before looking further at the Google customer match feature, let us have a look at an amazing way to build an email list using an email finder tool.
Pro tip:
Email finder for find email addresses
If you are not sure if your email list is updated and has only the correct email address, do not worry. You could use AI based email finder tool such as GetEmail.io to find the correct email address of your prospects.
GetEmail.io comes with a free version allowing the user to find up to ten email addresses every month. And with GetEmail.io chrome extension for Gmail, you can find email addresses directly in your Gmail account.
For basic use, you can use it for free; this pack lets you find up to a hundred email addresses.
This is a go to tool for finding the professional email addresses of people.
I hope that was an insightful tip.
How to use it?
Now let us discuss some ways you can use this feature (Google customer match) in your marketing practices.
First, you may use this effective feature to move your potential audiences down the sales funnel till they become your paying customers.
For this, your email list must be segmented based on the buying stage they are in. Then, you may create ads to move them through the sales funnel.
Next, it allows you to make your existing customers buy more from you.
One of the best uses is that this feature enables you to aim at target customers across all the devices such as mobile phones, tablets, or desktops/laptops.
Otherwise, with other techniques such as remarketing, you will possibly lose prospects when they switch between different devices.
Customer match list – how to build one?
This is an essential step for using the Google customer match feature. Let us see how you can build a customer match list.
You will have to upload the list by going to the audience manager, where you have the customer list option under the audience list.
So, this is how here you can set up your list.
Concluding thoughts
As we saw in this piece of writing, Google ads customer match feature is a great way to target your existing customers and new leads at a granular level.
And it is a constructive tool for advertisers like you as it can get you incredible results you could have hardly imagined otherwise.
