Did you know that interactive videos have a 90% completion rate?
Considering people’s shortening attention span, video marketing can be a godsend to your brand awareness and customer engagement.
Digital video advertising is concise, informative, simple to follow, and may be used in a variety of contexts.
The easiest method to persuade customers to buy anything is to tell a narrative, and videos are unrivaled in this regard. Unlike static or text-based commercials, viewers are more likely to remember and recall video ads.
Keep reading for our full breakdown of how to tailor your video marketing strategy and boost your ROI.
What Is Digital Video Advertising?
Short-form video material is used to promote goods and services in an effort to raise awareness and, eventually, revenue.
Ads for video material are often shown while or after the content is streamed, although they may also be shown outside of the content.
Marketers’ definition of video advertising varies widely, with some including video display advertisements and even rich media/animated commercials, while others exclude them entirely. It’s hard to tell where one ends and the other begins because of the overlap.
When discussing video advertising in this article, we mean all sorts of video content, regardless of whether or not they are also categorized as display advertisements.
If you’re new to the world of video marketing, you’ll want to get some professional advice from 1 Minute Media before implementing your plans.
Best Practices in Digital Video Advertising
In reality, video commercials may lead to sales, but you need to be aware that this isn’t always the case.
However, your chances of harnessing the power of video will rise if you adopt a set of procedures that are judged more successful at an industry level.
In order to improve your return on investment (ROI), these are the most crucial rules for your adverts.
Focus on the First Three Seconds
Users are more likely to watch your ad to the finish if you can capture their attention in the opening few seconds. Start with a bang and then alter the story framework to keep spectators engaged.
Begin with a compelling piece of content that serves your advertising goal. This may be a fascinating question or data, a provocative comment, or anything else. Viewers of Facebook could be persuaded to click on the play button by this engaging intro from monday.com.
These include bright colors and strong contrast combinations, large-size fonts, or design components that match your brand’s style in terms of visual artifice.
When it comes to tempo, go fast at the start to pique interest and keep your audience engaged. You may slow it down as the tale progresses, or you can keep the pace high throughout the whole film if you’re going for an uplifting commercial.
Highlight Your Brand Right in the Beginning
Most people don’t like to view video advertising, therefore they switch them off as soon as possible.
If you want to keep your brand or product at the forefront of the user’s mind, you need to mention it before they click the skip ad button, scroll past the ad, or shut the window. This is a matter of seconds.
Keep in mind that it’s risky to include a logo or mention of a company name in the first five seconds of a YouTube ad. It may increase brand recognition, but it can also cause viewers to press the skip button.
The danger is worth it, however. Even if consumers don’t remember your brand after they see your ad, there’s a possibility they’ll recall it later when they need the sort of product or service you provide.
Prioritize the Visuals (Even Without the Audio)
On your way to work, you pull out your phone to browse the various platforms. You stumble into an intriguing video, but you don’t have your headphones with you, so you have to view it silently.
Does this sound familiar to you? The reason for this is that most of us view videos on silent in public.
Advertisers need to keep this in mind when creating their advertising and make sure their marketing materials are just as powerful without music.
When editing the video or adding subtitles to the final commercial, you may employ suggestive language and imagery to your advantage.
Include One Call to Action (At Minimum)
You want your customers to know precisely what they need to do next, whether they’re purchasing your product, signing up for a free trial, or just viewing your website.
Give them explicit instructions in the form of a compelling call to action at the conclusion of the video to ensure that they are motivated to take action.
Because many users won’t be around to hear your last CTA, it’s advisable to provide additional ones. You may make your calls to action as basic or as complicated as you like, as long as they deliver the correct message.
Always Optimize for Mobile
Approximately 80 percent of the world’s population now has a smartphone, which means that mobile-optimized advertisements may help you get your brand in front of the appropriate people.
Why is it important to make your content accessible to people on their mobile devices? Vertical (9:16) and square (1:1) videos should be prioritized wherever feasible.
There are two ratios that cover a larger portion of the mobile screen, making it easier for people to use their devices.
Font size is just as crucial as the ratio. The font size on your website should be high enough so that mobile users can easily read it.
Use as many different sizes of mobile screens as possible to test your adverts. You can only know for sure whether your ad is genuinely mobile-friendly if you test it before putting it online.
Video Content Marketing Strategy: Simplified
Regardless of the size of your company or the sector in which you operate, video advertising can only benefit your marketing approach.
“Video is king,” would be the adage of this decade. So, we hope that our guide has given you a good headstart on setting up your digital video advertising strategy.
The next step would be checking out our marketing section for more advice on navigating your overarching content strategy.