Do you own a small business?
If so, then you understand that there’s nothing easy about being an entrepreneur. This is especially true when it comes to finding ways to reach your target audience on a limited marketing budget.
Fortunately, there’s never been a better time for creative small business people to reach their customers without spending a ton of cash on advertising campaigns. After all, social media provides a wealth of tools anyone can use to get exposure for your products.
Here we take a look at common Instagram marketing mistakes you should avoid at all costs in order to grow your brand cheaply and effectively. Keep reading to learn more.
Poor Quality Images
Let’s start by talking about the images used in social media posts. When it comes to innovative marketing, quality counts. Why is this worth mentioning?
You’d be amazed at how much difference quality images make compared to images that are randomly chosen, out of focus, or feature irrelevant content.
Many small business owners make the mistake of believing that the quality of the images they post on Instagram don’t matter as much as the message they are providing to users. And yet nothing could be further from the truth.
Posting Too Often and Not Enough
Another factor to consider in smart marketing is how often to post new content. For example, it’s just as bad to post too often as it is to rarely post.
What’s the perfect balance? Well, ideally you should post once or twice each day. Any more than that and you might annoy your followers. But failing to post at least once a day can cause followers to lose interest.
The key is to post quality content that engages your followers and then pace the frequency of your postings so that your audience knows what to expect and can’t wait to see more.
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Buying Followers Or Likes
Should you buy followers or likes? That one is easy, and the answer is no. Buying followers and likes are extremely transparent and won’t help you get the traction you desire with followers you attracted organically.
It’s also important to keep in mind that buying followers actually violates Instagram’s strict community guidelines.
Flooding Your Posts With Hashtags
You might be tempted to load every Instagram post with dozens of hashtags. Resist this impulse. After all, including more than 3 or 4 hashtags will crowd your post and make it look like you are fishing for likes.
The best strategy is to carefully select each of your hashtags and only use ones that will help grow your brand.
A Guide to Instagram Marketing Mistakes to Avoid
It’s no secret that reaching new customers is more important than ever before business success. Fortunately, this guide to common Instagram marketing mistakes to avoid will help take your small business to the next level faster and cheaper than you imagined possible.
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Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.
