Are you looking for ways to convert more of your site visitors into legitimate leads? Do you wish to streamline the customer journey that each of your website’s visitors experience? If so, then you need to make your website landing page stand out.
But how can you go about doing that? It isn’t as easy as throwing one out there. It’s like fishing. You need to compile a perfect mixture of the right rod, lure, and string to catch your desired client.
See below for a list of ways you can make your website landing page stand out from the crowd and convert your site visitors.
- Make Them Mobile-Friendly
Far too many website owners have the wrong impression of the common internet user. Based on our experiences in the past, most of us envision that our clients are visiting the website from a desktop computer. Statistics would show us otherwise.
In fact, studies have shown more than half of today’s internet users and accessing the internet via their smartphones. That means that all other devices—including desktops, tablets, and laptops—aren’t even receiving half the traction.
So what do we do with this information? What does this tell us? It tells us that we need to prioritize fitting your website and its landing page onto the screen of a smartphone. If it doesn’t, your customers won’t take the time to zoom in and out to fill it out.
Simplify your landing page. For example, if you want them to fill out your online form to receive a quote, simply place a button that says “get a quote”. If you want them to join your email list, then put “join our community” with space for them to enter their email.
These short but sweet phrases will fit the mobile screen nicely and get the point across. More importantly, they prompt action from those quick-to-react mobile users.
- Focus on SEO
We all love the passive marketing that search engine optimization can offer our site. By simply making your website more attractive for search engines, you’ll reel in more fish from your target audience.
Not all improvements to your website landing page are about the aesthetic or layout. Sometimes, you just need to make sure your landing page is being seen.
For that reason, we recommend hunkering down on SEO with your website’s content and making a goal to mention your landing page (with a link) in every content you push out.
Just as an example, let’s say you’re a pest control company that is posting a video on your site about the “telltale signs of bed bugs”. At the end of the video, you can include a firm call to action prompting readers to click the link in your video description for a free inspection.
You can do the same thing in your blog articles, writing a concrete call to action in your conclusion with an internal link to the landing page.
Remember, clients want to reach out to you, they just need a way to find you. Search engine optimization can offer that for you.
- Focus on Your Call to Action
You’ve seen us mention the phrase “call to action” several times in this article already. It’s vitally important to use these to direct your customers in the way you want them to go.
For those of you unfamiliar with the term, a call to action is (as the name would imply) you telling the customer what to do next. Such examples include “request a quote”, “add to shopping cart”, “contact us”, and so on.
To make your website landing pages stand out, your call to action needs to be prevalent. It needs to be direct and stick out like a sore thumb.
So if you have a website landing page with a white background, putting a bright orange button that says “get a free quote” is certain to entice the site visitor.
- Use a Website Heatmap
Perhaps your website is experiencing a high bounce rate and you aren’t sure why. Maybe you see that people are visiting your landing page, but it still isn’t converting.
If that’s the case, then you’ll want to take a deeper dive. You can use various tools, such as a website heatmap, to give you an in depth look at what areas of your site are most clicked on and which are not.
Using this, you can identify what areas of your website landing page needs to be improved. You can play around with different variations until you find the perfect combination.
- Outline Your Process in Easy Steps
Customers these days are smarter than ever before. Most of them like to know what they’re getting into before they hand over their contact information or email address.
If you’re able to give them a peek behind the curtain, it will give them more peace of mind. By listing out the next steps in a few easy steps (no more than three), clients will feel like they have a better idea of what to expect.
For example, a cash home buyer can list their process on their landing page in three easy steps:
- Fill out our home selling application
- Submit and receive our offer
- Accept the offer and get the cash you need
Use These Tools to Make Your Website Landing Page Stand Out
Now that you have seen an in-depth guide on different ways you can make your website landing page stand out from the crowd, be sure to use these effectively.
Remember, it’s all about creating access for your landing page. Use a firm call to action so that your customers have zero confusion on the next step to take.
Be sure to browse our website for more articles on website landing pages, as well as many other helpful topics that you’ll love.
