When it comes to search engine optimization, a subject that is well covered wins hands down. It makes sense, but understanding the theory can be so much easier than applying it to your SEO marketing strategy.
Companies and their marketing departments have a lot to keep track of these days. Counting likes, followers, retweets, and other social media interactions are a must.
It might be challenging to maintain track of your Google ranking when you have more than 20 social media networks at your disposal for marketing.
Yet, boosting your Google ranking should always take priority. Keep on reading to learn how to rank higher on google from start to finish.
How to Rank Higher on Google 101: Comprehensive Analysis of Keywords
It’s important to remember that your product, service, or information has a market. Your initial motivation for creating this website was to help others.
So, what are they doing to get access to the data they require? It’s easy to figure out: they just Google it.
And, if you’re doing a great job with SEO ranking, you can even tap into Google’s 3-pack map. If you’re unfamiliar with the concept, view here for all the details you need.
With that in mind, let’s get down to business. If they’re looking for anything specific, what are they typing into the search bar?
Building blocks for your SEO strategy are those strings of words that individuals utilize to describe what’s on their minds. The keywords are what we refer to them as. Every internet marketing plan should begin with keyword research since that’s how you learn about your audience and what they care about.
Finding out what your target audience wants and how you, as a website owner, can utilize these keyword ideas to generate content that makes them happy is the goal of keyword research.
Adapt Your Content to the Intent of the Search
Now that you’ve learned that keywords are the most important SEO aspect, let us tell you a little bit about what people are looking for when they search.
To illustrate, let’s have a look at an example:
Finally, we’re ready for the interior design to be completed in our new home. The issue is that this is our first home, and we’re total novices when it comes to designing interiors.
But, we have a reliable source. Google.
So what’s the big deal? In order to assist you in better comprehending the word “search intent,” here’s how your potential customer will tackle this issue.
The advantages of interior design may be summarized thusly:
- What are the newest developments in the field of interior design?
- What is the cost of interior design?
- Which interior design businesses can I rely on in Manhattan?
- Consider contacting a design firm.
So, you’re the interior designer your customer is trying to find. What can you do to draw their attention away from your rivals?
The solution is obvious. In order for them to become a customer, you must follow their thinking process and provide them with important information at each step.
To get the most out of your SEO efforts, you need to tailor your content to each of these thought phases. Each of these pages should be optimized using keywords that are relevant to your customer’s goals.
This is where the phrase “Search Intent” comes from.
Intent refers to the purpose of every search query that your users input, which is also known as “user intent” or “audience intent”. As a general rule, people who search for words online expect to find something.
Search Intent Types
First, there’s informational intent.
The primary purpose is to provide information. Many people use the internet to seek out information. It might be anything from the financial market to the weather to search engine optimization.
People who are looking for information do so because they have a specific question or interest in a certain topic.
It’s also possible to have a navigational purpose while doing a search. A particular website is the destination of choice for those with this goal in mind.
Your website will rank better if you give visitors helpful and relevant content.
The third kind of search intent is transactional. To get the best price while making an online purchase, a large number of consumers use search engines. When you’re looking to make a purchase, you’re doing a transactional search.
People may utilize the internet to gather information before making a purchase in the near future.
This group of people has a transactional purpose, but it takes more work and persuasion to get them on board. The term “commercial investigating intent” refers to this kind of search.
Aim to Be the Last Click
In principle, it seems straightforward, but your competitors are all vying to be the greatest, and there can only be one winner.
What does it mean to have the greatest possible outcome? the best possible outcome? A few approaches are covered here, however, our ultimate objective is this:
Ensure that you are the last link they click.
To put it another way, you want to make sure that if someone is looking for your term and finds you, you are the final link they should click on.
Because of the quality of the information you give, they have no need to click on any other results. The first result they click on may or may not be yours (although it helps), but you’ll be the last.
Fix Google Penalties
There are several hurdles to clear before you get to the top of Google’s search results page. A reputable SEO provider can assist you with the majority of these issues.
However, specters of the past can haunt websites. Ghosts of Google Penalties is the term we use for it.
Even for experienced SEOs and website owners, getting a site into the “bad book” of Google is a nightmare.
There’s no need to freak out. In general, you are secure if you bought a fresh domain and not an expired one.
If you’re working with an SEO firm, be sure they’re the best and don’t utilize any blackhat SEO methods that might get you in trouble. If you’re already utilizing an SEO tool, it’s simple to check Google Penalty history.
Google may not like the site for whatever reason if organic traffic drops dramatically. Unnatural backlinks that violate Google’s standards are the most prominent culprits in this.
You can use a quick tool like this Website Penalty Indicator.
Your Backlinks Must Be Analyzed
See whether there are any legitimate links leading to your site, and if so, where are they coming from?
A negative response indicates that your agency is developing links that damage your site and devour it from the inside out while using your money to do it.
The simple cure is to end your relationship with that SEO firm immediately and locate another reputable firm that can assist you in disavowing fraudulent backlinks and then building excellent ones in their place.
Analyzing the Text in the Anchor
The text that appears in your link and directs users to your website is known as anchor text. It’s time to reevaluate your anchor text strategy if you’re seeing a lot of the same.
It’s no secret that Google despises exact match anchor text since it signifies low-quality link development. If you do this, Google may penalize your site.
Check Whether You’ve Been Hacked
Because cybercriminals hacked your site, Google may no longer be directing traffic to it. When Google detects harmful code on a website, it takes the site’s search results down for a while.
Analyzing your site with the Google Safe Browsing test will help you determine whether you’re dealing with the remnants of a hack.
In the event that Google’s spiders visit your site again after you delete the malicious code and upload the sitemap again, your pages will resurface.
Reduce the Bounce Rate
Bounce rate refers to the proportion of site visitors that leave a page without taking any action, such as clicking a link, completing a form, or making a purchase.
If your site gets a lot of visitors who rapidly leave, Google isn’t going to give it a lot of credit.
However, if you have a lot of information on your website, the bounce rate stats won’t concern you. Users don’t have to go to any other sites since they can find all they need on a single page.
However, keep a careful eye on the time spent on a page; if the time spent does not match the length of your material, it’s something to be concerned about.
Post Quality Content
There’s a lot of nice stuff out there, but there’s also a lot of old, low-quality stuff floating about in our orbit, like the masses of garbage.
Aside from being free of grammatical mistakes and relevant and helpful, what we mean by “high-quality content” is information that can be shared and that other websites will want to connect to.
This is an important consideration, given how much Google values backlinks.
There is no “optimal” word count for blog posts, however, pieces with more than 3,000 words appear to get more links.
Consider including maps, movies, flowcharts, and infographics in your material as well.
Also, when it comes to content creation, make an effort to be unique. And, it’s important to ensure that your material is clear and devoid of grammatical errors.
Enhance Technical and On-Site SEO
On-page SEO (also known as “on-site SEO”) and technical SEO (sometimes known as “backend SEO”) are two critical components of your website’s overall search engine optimization strategy.
It is possible to rank well on Google if you have excellent content and execute your SEO strategy to the letter (both technically and on-page).
Title tags, content, internal links, and URLs are among the most prominent On-page SEO methods.
Accessible to Crawlers
Search engines explore and spider your site using robots. Web crawlers use your site’s links to discover relevant content. Your visitors will know what the most important content on your site is thanks to a well-designed internal linking system.
There are, however, a number of other ways in which you can direct these crawlers. If you don’t want them to go somewhere, you may stop them from crawling through it entirely, for instance.
They can crawl a page, but you can use the search engine to instruct it. Basically, you can exclude the page from its listings using special links.
Get Rid of Expired Links
As a work in progress, a website is likely to contain at least some broken links since individuals are constantly adding and removing content.
Many programs exist to help you retrieve dead links from your website.
Remove Duplicate Content
If the same content appears on many pages of your site, or even on different sites, search engines may become confused. All pages with the same content may be ranked lower as a result.
You may not be aware that you are dealing with the same material over and over again. Different URLs may show the same information due to technological difficulties.
Despite the fact that a search engine will see the same material on a different URL, this has no effect on a visitor.
Apply SEO On-Page Tactics
However, technical SEO is typically considered in conjunction with website speed and accessibility.
Technical SEO, on the other hand, is more difficult to apply than the other SEO strategies we’ve explored thus far.
When we talk about technical SEO, we’re referring to ways to raise the visibility of a website’s pages in search results. For technical optimization, the goal is to make the website load quicker, simpler for crawlers to comprehend, and easier for users to understand.
How to Rank Your Website on Google: Simplified
Trying to navigate SEO ranking can be an overwhelming process, even for those of us who have been in the field for a while now.
But, we hope that our guide on how to rank higher on google has given you a solid starting point for customizing your current SEO strategy and seeing results in three months’ time.
Next step, you’ll want to check out our marketing section for more tips and advice on your overarching digital marketing strategy.
Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.