Let’s kick this off with a bang:
48% of consumers say that the first time they interact with a brand or purchase a brand is the best time to earn their loyalty!
What other perfect opportunity could you create to do this than with brand promotions? This doesn’t necessarily mean that all brand promotions have to be targeted at people who have never seen or interacted with your brand, but it’s sure a great place to start!
Keep reading to find out how to do brand promotions in style!
Brand Promotions: The Lowdown
You must promote your brand if you want your company to stand out in the business world, separating itself from competitors and staking your claim on a niche in the industry. You must have a well-thought-out branding strategy based on a solid foundation of research. Branding is a challenging task that takes meticulous planning and a lot of research, data, and time. It’s about what makes your company unique and what sets it apart from the competition.
Your brand promotions should be cultivating a sense of identity for your organization through every, single platform. That won’t happen quickly, but you can plan ahead to develop a strategy that will help you build a long-term identity for your company. This will give you a solid foundation for your future brand promotions.
1. Don’t Sell, Sell, Sell
Brand promotions are not always about selling. Yes, of course, you want to drive sales as an end result but you don’t want to be ramming a sale down every potential customer’s throat.
Sometimes your brand promotions can take on different forms like an educational stance or a giveaway stance, where your potential customer gets something for nothing and may turn into a loyal one.
2. Reward Loyalty
Rewarding loyal customers is another great opportunity for you to do brand promotion. Think of things like branded swag packs, shirts, caps, mousepads, and everything else you can stick your logo on and send something useful over to them.
Axomo swag platform is a great place to start looking for inspiration for your next brand gift giveaway.
3. Focus On The Brand
The thing about brand promotions is that they are focused on just that, the brand. This is not the time for you to be promoting a specific product or service.
Your brand promotion really needs to focus on your identity, your message, your audience, basically, your brand as a whole. It’s really not the platform for you to be saying buy this product known a two-for-one deal, that’s a sales promotion.
Branding Like A Badass
If your brand promotions are driven by a solid branding strategy then you’re already halfway to creating a solid tactics plan for your promotions.
A solid strategy is based on facts and research, the rest is about you being creative and letting your brand’s personality and design do the talking.
Don’t go just yet, we’ve got more great branding content just waiting for you, simply type branding into the search bar.
Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.