Getting Started with Facebook for Business — Set Up and Branding

Facebook is still the preferred platform for engaging with friends and customers, despite newer social media platforms like Snapchat, TikTok and Instagram. Businesses can attract new customers by using Facebook’s ability to capture users’ attention. According to statistics, Facebook gets used by millions of people every day.

Facebook has a wide reach that small businesses and entrepreneurs can use to increase their online visibility.

Although setting up a business page is an important first step, it is only the beginning. To capture your audience and transition them into customers, you should keep up-to-date with all the latest strategies.

These 17 marketing tricks and techniques will show you how to increase business. They are simple, effective, and easy to follow. What’s more, they’re free and easy to implement. You just need to be patient and dedicated.

  1. Set up a business page, not a personal one

Many entrepreneurs get confused about whether they need a personal profile in order to establish a business presence. Facebook rules and regulations do not allow you to create a business page if you have a personal Facebook page. Facebook distinguishes between business and personal pages. A dedicated page for your business is essential.

You can create a business page by clicking on the “Pages” section of Facebook and then clicking on “Create Page.” A business page has different advantages than a personal one. These are just a few of the benefits of a business website page:

  • Facebook offers specialized features and tools to assist you in managing your business.
  • Subscribe to receive updates from your page automatically to your fans
  • A designated business page can help you build trust and enhance your brand profile.
  1. Create your business username and a custom short URL

Facebook assigns a random URL when you create a Facebook page for your business. You can get a username, or what’s known as a vanity URL. This allows users to find and identify your business page more easily. This vanity URL can also be helpful because customers tend to trust established brands more and you’ll get better search results, especially if you use targeted keywords.

  1. Use the right cover photo

One picture is worth a thousand words, and this includes your Facebook image You want yours to convey and capture the essence of your company, like this one does. It is best to upload a photo that is 851×315 pixels for the cover of your Facebook page.

When uploading a picture for your Facebook business page, keep these points in mind:

  • Your cover photo should be optimized for mobile devices.
  • Use the correct alignment for your cover picture — ideally right
  1. Optimize it

To create a professional profile picture, use your company’s logo or title. Think about putting your portrait as your profile picture if you are a solopreneur. These are tips for choosing a profile picture.

  • Choose a profile photo that is at least 180×180 pixels.
  • Make sure your profile photo reflects your commitment to your product or business.
  • Make sure your image means something to your core customers.
  • Your picture should be unique and help get noticed above competitors
  1. Make sure the About section speaks for you

The Facebook page About section allows you to tell your customers about your company and the services that you provide. The tab can be found on your business page (left side).

This is where visitors can go to find out more about your offerings, URLs and social media pages, as well as how to reach you. 

  1. Reply to messages right away

A Facebook company page’s purpose is to help customers connect better. Why not show it? Your page will be more responsive if you respond to private messages and requests.

Perhaps you have seen notices that indicate how fast businesses respond to messages. These could include “very responsive” and “typically replies in less than a day.” Although responding to messages is not required by Facebook, it can be used to show that you care about customers and answer their questions.

  1. Show off your accomplishments

Let your followers know about your achievements and milestones. By sharing these, you invite them to celebrate with you and can even acknowledge the role they played in your success. Maybe you’ve reached the goal of 1,000 orders or are celebrating your third anniversary. Don’t be afraid to promote this. Click on a Milestone and add it to your page post.

  1. Use call-to-action buttons (but sparingly)

Facebook offers a unique opportunity for business pages. You can add a special CTA button to your business pages as a business owner.

You can, for example, tell your audience to sign up for something, contact you, book an appointment, etc. These buttons can be linked to your Order, Contact Us or Registration pages. When a user clicks on one of these buttons, the appropriate actions occur immediately, making it easy for your customers to achieve their goal.

  1. Customize tabs

You can display multiple sections on your website such as Contact Us and Products. It will be easy for visitors to choose what they need and then be directed to appropriate pages on your website.

This can be done by logging into Facebook and selecting the “More” tab, then “Manage Tabs” from the dropdown.

  1. Make sure you create quality posts

Bloggers no longer have to post mediocre content on social media and websites in order to keep appearing in the news feed. The algorithms of social media have changed. Now quality is important.

Instead of publishing low-quality content, focus on top quality. Follow top accounts in your field to discover how to create better posts. To make your content interesting and informative, add compelling images, videos, graphics, and other engaging things.

  1. Find out when you should post

Although there aren’t set rules regarding posting to your Facebook page, statistics reveal some useful facts about when and what day to post to get the most people to engage.

A good place to start is Wednesdays at 3:00 in the afternoon in your primary or local time zone. Posting on weekends is also possible, as well as between 1 and 4 p.m. each Thursday and Friday. Fridays are the most popular day for engagement. A Friday is the best day to share positive news or milestones.

Avoid posting weekends because people tend to be busier during weekends and less attentive at these times.

  1. Keep your ideas fresh and exciting

Refrain from sharing only the most basic updates. Your content should be enjoyed by your readers. Make sure you make your posts interesting, informative, and important. Engage your audience by using eye-catching images and interactive polls, for example.

  1. Offer incentives 

Your followers will be turned off if you only promote your products. You might share interesting news or facts that are related to your product. If you sell handmade jewelry via Facebook, for example, discuss the benefits of sustainably sourced metal or share DIY instructions. These types of posts are probably more popular with readers, who may become more interested in buying your products.

  1. Don’t include URLs that are too long

The URL associated with a shared post is automatically attached to the content when you share it. Your page followers will automatically be redirected to the URL when they click on the post. It is not necessary to add another link. Bitly can be used to enhance the look of your page URL if you want to add another link.

  1. Use captivating images in your posts

Research has shown that compelling images make posts more appealing to visitors, and can draw more attention than posts without images. Add images to your posts to increase user engagement and drive more traffic to your site.

  1. Make your images look better

Make sure your images appear attractive and visible before you post to your Facebook page. You can use formatting tools to tweak your images if they are not. Don’t make your image look too fake or sloppy. Facebook recommends that you adhere to the dimensions and guidelines for image sizes.

  1. Include videos to increase engagement

Increased engagement is achieved by posting videos to Facebook pages. To increase your audience’s view of your page, consider posting videos (even live ones, if possible).