For any business the best place to steal or borrow any idea is the competition. Therefore when you want to make the best custom logo for your business you must put an effort to look into what your competitors are doing and what is providing them with the best results. This will help you to make sure that you know what is already out there and is working well with the type of audience you want to target. You will know what to take up and what to avoid while all the time you should focus on making your brand and logo as unique and different as possible.
The design style
It is the design style that will set your brand clearly apart from the others. It is for this reason that a professional logo designer will stay away from the monochrome trend of the industry and choose for a more color and appealing option that will make your brand stand out from the others. If all other similar brands go for traditional design, your logo designer would focus on creating more fun and modern logo that will attract the attention of lots of viewers. Ideally, they will translate feelings in to their design.
Type of design
Last but not least, you should consider the type of logo design to choose for your specific brand. You can choose from a classic logo design or a trendy logo that can be more fun and exciting. However, it is most important to consider the fact that your logo design should not look outdated quickly. A classic logo design style will provide you with a better staying power. It will also help you to reach out to a broader and more targeted audience. Therefore, keep things simple without venturing into crazy graphics, fonts and color palettes.