Best Advertising Strategies for Small Businesses


Is your business running a little slow? You need to reach out to your audience more. You need to launch the best advertising for small businesses you can afford.

That’s easier said than done, however. Which marketing tactics should you invest resources in, after all?

Worry no more, we’re here to help. Continue reading our guide below to learn the most useful tips when it comes to advertising small businesses:

Google My Business

Are you looking for free advertising for small business ventures like your own? The best tool out there is Google My Business. It’s a tool that allows you to claim an official Google Business Profile.

From there, you can add your business to Google Maps. It’ll make searching for your business easier too. Your business will also show official reviews, contact information, and your business address too. 

Facebook Advertising for Small Businesses

Approximately 60% of the world is on social media. That’s a large and powerful set of platforms to advertise on. Of course, if you’re going to take advantage of social media, you must include the biggest of them all: Facebook.

Facebook has an in-depth paid advertising system. It allows you to set your budget, target demographic, and length of the advertising campaign. It also comes with an in-depth analytics dashboard to track different metrics.

Don’t forget to take advantage of tools like Facebook Pixel. Simply add this tool to your website to redefine how visitors see ads related to your products and services whenever they’re on Facebook.

Local SEO

Local SEO should be a part of any advertising plan for small business ventures. At the end of the day, you want to drive traffic to your site.

Focusing on powerful content is a good start. Optimizing your site to the right keywords and building authority through content and backlinking will help you rank higher.

Of course, start locally and target customers right in your neighborhood. They’re the ones who need your products/services the most.

Traditional Advertising Methods

Despite living in a digital age, you shouldn’t forego the power of traditional advertising. Invest in newspaper ads, especially in local papers, and host or sponsor local events to expose your brand to people in the neighborhood.

If you can, invest in radio commercials and local TV ads too. People still consume traditional media and these are good ways to reach out to people who don’t spend much time online.

PPC Advertising for Small Businesses

SEO is only one side of the coin when it comes to online advertising. When you flip it, you’ll discover that the other side focuses on paid marketing, specifically PPC ads. 

But how much should you spend on ads? The average advertising costs for small businesses range from 1-4% depending on the type of business. While not a general rule of thumb, those are good numbers to go by when planning your advertising campaign. 

Launch the Best Advertising for Small Business Today

Don’t market your business without a plan or solid goal.

Follow these tips to formulate the best advertising for small businesses. Invest in PPC ads, local SEO, and traditional methods. Use social media and Google My Business to your advantage.

Of course, advertising doesn’t end here. There’s still a lot to learn when it comes to marketing. Discover the tips and techniques you can use right now by checking out more of our in-depth marketing guides!