Pay per click is a marketing strategy that uses search engine advertising to make clicks on your website instead of earning the clicks naturally. It involves the use of google ads to market your business where customers will click your marketing ads that directs them to your site. You pay an amount per click to the search engine every time it directs a visitor. With proper running PPC Management & Marketing, the fee you pay is cost effective since the visitors it can attract are worth paying to your business.
Your campaign needs to be more pocket-friendly and targeted to make your investment-worthy. You require knowledge of specific advertising strategies that will boost your approach. They include;
- Target keywords
Use a keyword search using tools like google keyword planner, amongst other searching tools.
- Have a landing page
Your ads should direct your audience to the right page using the destination URL of the page so that you may have high conversion rates.
- Tract your performance
Track your conversions to know how your ads are performing by ad groups, specific ads, and keywords.
- Have several ad groups
Don’t limit your campaign to one audience and keyword, thus use multiple ad groups to target different audiences and keywords for more opportunities.
- Make your ad attractive.
Optimize your ad copy that attracts the audience so that you may have many clicks and make it appealing and communicative.
- Control negative keywords
Leverage your ads so that they will not appear for the wrong keywords as they usually outstrip. Add negative keywords daily to reduce the wastage of money while your ads show up on an irrelevant search that doesn’t help your business.
- Perfect your aiming
Follow up the right target since while building PPC campaigns, you will have many targeting alternatives depending on your drive.
- Carry a remarketing campaign
The campaign converts your reachable customers who know your brand leading to an increase of return on investment.
- Control your bids
Set a maximum CPC bid; that is, the ultimate pay you will incur for a single click and keep adjusting them according to their performance. Bid more on the performing ads as you lower your bids for the underperformed ads.
4 Benefits of PPC
- It gives a measurable return on investment
- Enables you to reach the right audience in the appropriate time
- Exposes your brand both locally and globally
- You only pay when someone clicks your ad; thus, you can limit your daily ad spend.
You can manage the PCC yourself or have a specialist Web Design or Digital marketing company run it for you if you aren’t conversant with the strategy enough to manage your own PPC campaigns. Pay per click advertisement can be an affordable and very effective digital marketing strategy which allows your brand to reach more customers online.
Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.